pure. fresh. natural. FUN.

We started YB Urban? in 2013 when Chris said to me, "I've always wanted to make soap and call it 'YB Stinky?'."  More than just great personal care, our products are infused with our desire to live a natural, fun life.  Products are created with a combination of curious research, creative artistry, care for the environment, and love of living well.  Check us out on Facebook for a glimpse into the kitchen and up-to-the minute announcements and photos. 

YB Urban? Studio + Shop
243 Broadway Street
Ellsworth, WI  54011

Wednesday + Thursday 11AM-7PM
Friday + Saturday 11AM-5PM

Shop online 24/7 and have your items shipped anywhere in the U.S. or pick up at our Ellsworth Location! 
Shop local in your community!  Visit our stockist page for a retail partner in your area.
Interested in adding our brand to your shop or bed-n-breakfast?  Contact us via our wholesale page.
Connect with us on Facebook, Instagram, and You Tube
All orders over $50 ship free!
*Due to COVID-19 our industry is experiencing some major supply chain disruptions in packaging and ingredients.  Some items may come in packaging different from pictured (ex: caps instead of pumps, different type of bottle, etc.) while we wait for supplies to be made available.  We will continue to use what is available to ensure your product arrives in a timely fashion.  We apologize for any inconvenience due to out-of-stock items at this time and appreciate your patience!
END OF SEASON CLEARANCE
100% Pure Essential Oils
Aromatherapy Accessories
YB Chapped? Lip & Skin Balms
YB Dry? Lotions & Butters
YB Funky? Cleaning, Mask Sprays, & Candles
YB Immature? Specialty Skin Care
YB Rough? Scrubs
YB Scruffy? Shaving & Beard Supplies
YB Stinky? Soaps
YB Tense? Oils, Salts, & Truffles
YB Unkempt? Hair Care
Bundles, Packs & Sets